http://blog.marginmedia.com.au/Our-Blog/bid/78075/5-Marketing-Benefits-of-Using-YouTube
Monday, October 27, 2014
Free Advertisement!
In an article title "5 marketing benefits of using YouTube" It gives us 5 good reasons why companies should be using YouTube to market their products, get customers in the door, and keep them coming back. The article goes on to list the 5 benefits: Ability to reach a global market, informative can be better than humorous, increase your rank in Google's search engine, it's free!, and people can subscribe or follow your channel. I personally think the best benefit is that YouTube is free advertisement! In today's business world you can't get much for free so take the opportunity you have to create a free way to advertise your product or business on YouTube. It doesn't hurt to see what customers you can gain by utilizing the use of this social media site. All of these benefits are important, but nobody can go wrong with free! Here is a Walgreen's commercial that not only grabs viewers attention on TV, but when posted to their YouTube channel, created a buzz in the comments section and even in sales.
http://blog.marginmedia.com.au/Our-Blog/bid/78075/5-Marketing-Benefits-of-Using-YouTube
http://blog.marginmedia.com.au/Our-Blog/bid/78075/5-Marketing-Benefits-of-Using-YouTube
Tuesday, October 14, 2014
Why Investors Love Pinterest So Much
This article I read is about investors pouring their money into the new social media site Pinterest. Last year investors gave the site another 250 million dollars for future enhancements of Pinterest which now stand at 3.8 billion dollars. The article is called Why Investors Love Pinterest So Much and it explains how Pinterest hasn't made money yet, but investors believe that it will be something international for the future of social media. Pinterest is currently working on step two to try and bridge the gap between getting users and making profit. In my opinion, Pinterest could become a cash cow with advertisements and selling products on their site. This site is already extremely popular and growing internationally. There is currently 10 countries where Pinterest is currently launched and operating. This will expand in the future and change the way buyers purchase items online.
http://www.businessweek.com/articles/2013-10-24/why-investors-love-pinterest-so-much
http://www.businessweek.com/articles/2013-10-24/why-investors-love-pinterest-so-much
Monday, October 13, 2014
Vine: Why 6 seconds?
In an article I recently read about vine it explains why vine allows only six seconds and tells how they came to that conclusion. The article is called "How Vine Settled On 6 Seconds". Co founder of Vine Dom Hofmann explains the reasoning for only having Vine videos run for six seconds. They went through some research and did some testing on some other times, ten, nine, seven, and even five seconds to see what would be the perfect time for a Vine video. Five seconds was too short to get any message across and ten seemed to loose peoples interest. They compared their app to Instagrams new video feature where you can post a fifteen second video... Vine didn't like it, it looses people interest and humans attention spans are getting shorter and shorter. Dom claims it just kind of came to him: six seconds would be the perfect amount of time to capture peoples attention and keep it there for six seconds per video. Dom also noticed that once the clips ended it was too abrupt and didn't feel right, so they made all the video clips loop to pose an anti-climatic ending to the videos. I have a Vine account, but I enjoy watching other users post videos instead of making my own. It is a perfect time for a video to keep my attention. Long videos do not interest me and Vines are just long enough to keep me entertained. I will continue to watch vines on Facebook and Twitter because they keep me interested. Six seconds is perfect for this social media account.
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