Vine: Why 6 seconds?

In an article I recently read about vine it explains why vine allows only six seconds and tells how they came to that conclusion. The article is called "How Vine Settled On 6 Seconds". Co founder of Vine Dom Hofmann explains the reasoning for only having Vine videos run for six seconds. They went through some research and did some testing on some other times, ten, nine, seven, and even five seconds to see what would be the perfect time for a Vine video. Five seconds was too short to get any message across and ten seemed to loose peoples interest. They compared their app to Instagrams new video feature where you can post a fifteen second video... Vine didn't like it, it looses people interest and humans attention spans are getting shorter and shorter. Dom claims it just kind of came to him: six seconds would be the perfect amount of time to capture peoples attention and keep it there for six seconds per video. Dom also noticed that once the clips ended it was too abrupt and didn't feel right, so they made all the video clips loop to pose an anti-climatic ending to the videos. I have a Vine account, but I enjoy watching other users post videos instead of making my own. It is a perfect time for a video to keep my attention. Long videos do not interest me and Vines are just long enough to keep me entertained. I will continue to watch vines on Facebook and Twitter because they keep me interested. Six seconds is perfect for this social media account.

Click Here for Video: <iframe class="vine-embed" src="https://vine.co/v/hB2FwpJYtMa/embed/simple" width="600" height="600" frameborder="0"></iframe><script async src="//platform.vine.co/static/scripts/embed.js" charset="utf-8"></script>

http://www.npr.org/blogs/alltechconsidered/2013/08/20/213846816/how-vine-settled-on-6-seconds